Release time:2021-08-04 21:12
Recently, the list of key national cultural export enterprises and key projects for 2021-2022, jointly recognized by the Ministry of Commerce, Publicity Department of the CPC Central Committee, Department of the Treasury, the Ministry of Culture and Tourism, and the National Radio and Television Administration, was officially announced to the public. With its excellent comprehensive competitiveness and outstanding performance in the overseas market, Guangdong Xinghui Teamtop Interactive Entertainment Co., Ltd. (referred to as "Rastar Games"), a wholly-owned subsidiary of Rastar Interactive Entertainment Co., Ltd, was successfully selected as one of the Key National Cultural Export Enterprises for 2021-2022.
The evaluation of key national cultural export enterprises and key projects for 2021-2022 is determined by the Ministry of Commerce, Publicity Department of the CPC Central Committee, Department of the Treasury, the Ministry of Culture and Tourism, and the National Radio and Television Administration in accordance with the requirements of the Guidance Catalogue for the Export of Cultural Products and Services, after preliminary examination by the relevant competent departments of provinces (autonomous regions, municipalities directly under the Central Government and city specifically designated in the state plan), evaluation by third-party professional institutions, assessment by experts and review by relevant departments. It aims to thoroughly implement the spirit of relevant conferences and significant policies on promoting Chinese culture to "go abroad", promote the high-quality development of external cultural trade, cultivate internationally competitive export-oriented cultural enterprises, and build a cultural trade service platform with strong influence.
As a leading game development and distribution organization and operation platform, Rastar Games, with the core concept of "making happiness everywhere", has exerted the spirit of craftsmanship and polished ancient-style high-quality game products, and launched many outstanding games such as The Heaven Sword, Dragon Glory, The Blade Warrior, Legend of Three Kingdoms-Works of King, Aurora Legend, The Soul of the Three Kingdoms and The Throne of Dames, which are highly appreciated by domestic players and exported to Japan, Korea, Europe, America and Southeast Asia, enjoying the popularity of global players.
Mobile game integrating excellent traditional culture is an important way for Chinese digital cultural products to "go abroad". Since 2014, Rastar Games has been actively expanding its overseas markets and has been developing and operating its games with a high degree of localization, combining local language, culture and player preferences to increase the market share of the company's game products in overseas markets, thereby enhancing the company's profitability altogether.
With a number of game products selling successfully overseas, Rastar Games achieved a turnover of RMB1.037 billion in overseas sales in 2020, an increase of 22.79% as compared to the previous year. Rastar's self-developed ancient-style war SLG strategy game Three Kingdoms M won the No. 1 best-selling game in Apple's free game list in Korea, and has remained at the top of Google Play and App Store rankings in Japan for a long time. Rastar's self-developed ancient style animated game Aurora Legend ranked No. 1 in the free game list of Google Play market and No. 1 in the free game list of Apple App Store market in Japan. Rastar's self-developed female-oriented drama role-playing mobile game The Throne of Dames was launched in Hong Kong and Taiwan and achieved No. 2 on the best-selling IOS free game ranking and No. 1 on the download ranking, and No. 3 on the Google Play download ranking respectively. Rastar's exclusive licensed war strategy game Works of King-The Wave of the Three Kingdoms has won the fourth place in the free game list of Apple App Store and the fourth place in the download list of Google Play in Japan on the first day of its launch.
The achievement of being selected as one of the Key National Cultural Export Enterprises for 2021-2022 means that the accomplishments made by Rastar Games in recent years in "going abroad" of Chinese culture have been recognized by the country, which is not only an honor and recognition but also a responsibility for Rastar. In the future, Rastar will continue to promote its strategic layout in three major dimensions: product serialization, market internationalization and distribution branding. Rastar will actively arrange the overseas distribution and operation of domestic mobile online games, integrate Chinese culture into game products, enable worldwide players to experience the charm of Chinese culture, spread China's outstanding traditional culture to the world, and devote itself to the establishment of a domestic game brand and tell the Chinese story to the players around the world.