Current position： Home> Company News> News
-
Rastar Group presented at the 2024 Spielwarenmesse International Toy Fair in Nuremberg
From January 30th to February 3rd, the 2024 Spielwarenmesse International Toy Fair in Nuremberg, Germany was held at the Nuremberg Exhibition Centre. Rastar showcased numerous fine toy products once again, actively expanding into overseas markets. The Spielwarenmesse International Toy Fair, founded in 1949, is one of the worlds largest exhibitions for toys, hobbies, and childrens leisure products. It is renowned as the largest and most prestigious international trade fair for professional toys. This year, about over 2,000 and tens of thousands of global purchasers attended the Fair. Rastar has always prioritized cooperation and expansion in overseas markets. Currently, it has obtained authorization from over 35 renowned automobile brands such as BMW, Mercedes-Benz, Audi, and Lamborghini, with over 400 fine toy products sold in 120 countries and regions. At this year's Spielwarenmesse International Toy Fair, Rastar actively exhibited a wide range of popular products, including dynamic and static car models, robots, infant toys, building block sets, and outdoor bicycles. These products, known for their innovative and high-quality features, attracted numerous visitors for consultation and negotiation. At the booth, Rastar also presented its flagship products, including the Pagani Huayra BC and Maserati MC20 brick cars, Lamborghini Huracan STO remote-control cars, Formula-style brick cars from the Oracle Red Bull Racing and Alfa Romeo Racing, the 1:14 Audi RS Q e-tron E2 remote-control car with the same design as the Dakar Rally, and the BMW MINI 16-inch aluminium alloy bicycle. These products, officially authorized by the brands, received great acclaim at the fair for their high realism and playability through innovative technology and exquisite craftsmanship. In the future, Rastar will stay true to its original aspiration, continue to maintain technological innovation, advance craftsmanship, strengthen industry cooperation and resource development, continuously adjust and deepen channel construction, and strive to promote Chinese toys with quality globally, spreading health and happiness everywhere.
2024-02-04 -
Rastar unveiled new products at Hong Kong Toy Fair
The 50th Hong Kong Toy Fair, organized by the Hong Kong Trade Development Council, took place from January 8th to 11th at the Hong Kong Convention and Exhibition Centre. Rastar showcased numerous high-quality toys at the event. As one of the largest in Asia and the second largest globally, the Hong Kong Toy Fair has always been an important platform for exhibitors to expand into international markets. To this end, Rastar set up a specially decorated booth in the brand gallery of this year's fair, featuring a series of new products including realistic remote-control car models, alloy car models, and building blocks licensed by well-known brands such as Ferrari, Audi, Lamborghini, and BMW. In addition to offline participation, Rastar also utilized online platforms such as Click2Match and TDC Online Sourcing provided by the fair to closely and accurately target potential buyers. Crafting excellence to promote innovation and development In this exhibition, Rastar especially displayed its latest product - the 1:14 Audi RS Q e-tron E2 remote-control car with the same design as the Dakar Rally, which is an official Audi licensed product. It has highly authentic exterior contours and exquisite interiors, with a powerful magnetic motor and DIY wheel replacement to ensure smooth drifting. Equipped with a 2.4GHz high-frequency remote control, it guarantees a multi-player competitive experience. In addition to remote-control products, Rastars toy product categories also include such as car models, electric childrens vehicles, scooters, outdoor cycling, and building blocks, catering to diverse market needs. Furthermore, Rastar holds over 260 toy patents and has received official authorization from more than 35 world-renowned automotive companies, including being the exclusive global licensee for BMWs dynamic car models and childrens bicycle series products. Driven by technological innovation and official cooperation, Rastar adheres to independent research, development, design, and production of each product line. Accelerating the digital transformation of intelligent manufacturing, it further enhances the added value of products, manufacturing more innovative high-quality toys. Sailing abroad to build an evergreen national brand After more than 20 years of accumulation, Rastars own brand RASTAR has owned intellectual property rights in more than 110 countries and regions. With more than 400 kinds of quality toys exported to over 120 countries and regions, Rastar has bec
2024-01-11 -
Rastar presented at the 134th Canton Fair. Leaders of the Economic Committee of Guangdong Provincial
On 31st October, the 5-day third offline exhibition of the 134th Canton Fair was officially launched in Guangzhou. Rastar presented again with numerous best-selling toys and new products in its booth located in Canton Fair 18.1 A06-11, B12-17, attracting a large number of merchants to consult, and promoting the global influence of the RASTAR brand. Leaders of the Economic Committee of Guangdong Provincial Committee of the Chinese Peoples Political Consultative Conference visited the booth for investigation and encouraged enterprises to explore the international market through multiple channels. On the morning of 31st October, Liang Weidong, Director of the Economic Committee of the Guangdong Provincial Committee of CPPCC, and other officials visited the booth of Rastar at Canton Fair, communicated with the director of the enterprise, and discussed in detail about the Rastars technological innovation, import and export of foreign trade, and operation of the enterprise. Through in-depth visits and on-site interaction, Liang Weidong and other leaders fully affirmed that Rastar Toys persists in independent innovation and high-quality development, and encouraged the enterprise to keep on strengthening research and development, and constantly improve the core competitiveness of the enterprise. Furthermore, with the full use of the Canton Fair platform, enterprises should innovate the exhibition mode, expand the market through multi-channels, explore potential customers, and actively seize domestic and international market share. RASTAR brand enjoys a global reputation and attracts customers with its high-quality products. After more than 20 years of accumulation, Rastar Toys own brand RASTAR has owned intellectual property rights in more than 110 countries and regions, and has been authorized by more than 35 famous car brands such as BMW, Mercedes-Benz, Audi, Lamborghini, etc. More than 400 kinds of quality toys of Rastar are exported to over 120 countries and regions. As a regular exhibitor at the Canton Fair, at this year's Canton Fair, Rastar has brought a number of new toy products in various categories, such as dynamic and static licensed car models, baby toys, building blocks and outdoor rides ， including the newly launched Audi RS Q e-tron E2 remote-control car this year, the BMW 20-inch aluminium alloy bicycle, and the RASTAR F1 series products. These products have received a lot of inquiries from merchants from all over the world. In the future, Rastar
2023-11-01 -
Rastar Toys showed up at CKE China Kids Expo to expand the influence of “RASTAR” brand
On October 17, 2023, the CKE China Kids Expo, organized by the China Toy and Juvenile Products Association, was held at the Shanghai New International Expo Center and lasted for three days. Rastar Toys, a branch of Rastar Group, made a remarkable presence at the show with its popular toy products and series of new items, demonstrating the latest achievements of the company and further expanding the influence of the RASTAR brand. It is known that the CKE China Kids Expo is a global leading business platform for juvenile products, renowned in Asia for its internationalization, high quality and comprehensive channels, which focuses on displaying new products, technologies, designs and trends from around the world. As an essential platform for the juvenile products industry, the 2023 CKE China Kids Expo is dedicated to exploring and expanding cycling, outdoor recreation, toys and other subcategories, comprehensively displaying eye-catching products that satisfy consumers individualized needs, promoting the updating of products and technologies in the industry, and bringing breakout opportunities for brands. Continuous concentration on research and innovation to promote the intelligent evolution of toys Rastar Toys has a diversified product line covering model cars, electric toy cars, outdoor rides and building blocks, etc. Rastar Toy's own brand RASTAR has owned intellectual property rights in more than 110 countries and regions. More than 400 kinds of quality toys of Rastar are exported to over 120 countries and regions. Up to now, Rastar Toys owns more than 260 toy patents, and has been authorized by more than 35 world-renowned automobile companies. Rastar is also the sole global licensee of BMWs dynamic car models and childrens bicycle series products. At the 2023 CKE China Kids Expo, Rastar Toys carried a series of boutique products such as remote-control car models, alloy car models, building blocks, baby products, etc. In addition to displaying many of its popular products, Rastar Toys also highlighted new products, including the newly-launched Audi RS Q e-tron E2 remote-control car this year, the BMW 20-inch aluminium alloy bicycle, and the RASTAR F1 series products. It is worth mentioning that the 1:16 Hummer EV remote-control car and 1:14 Audi RS Q e-tron E2 remote-control car displayed by Rastar Toys at the exhibition were awarded the Windmill Cup upgraded and innovative toy products in 2023 and the leading products in 2024 in the toys and baby produc
2023-10-18 -
MapleStory R (Southeast Asia Version) was listed in Sensor Tower’s Top 20 Overseas Growth Ranking o
The latest data from Sensor Tower Store Information Platform shows that MapleStory R (Southeast Asia version), which is independently developed by Rastar Games and licensed by Korean NEXONs Adventure Island IP, has been listed in the Top 20 Overseas Growth Ranking of China s Mobile Games in August 2023, with a position of No. 14. MapleStory R: Evolution was officially launched in Southeast Asia on July 27th 2023, and won the Top 1 iOS free game ranking in Singapore, Malaysia and Thailand, the Top 1 best-selling game ranking in Singapore for ten days, the Top 2 best-selling game ranking in Thailand and Malaysia, the Top 1 Google Play free game ranking in Thailand and Singapore, and the Top 2 best-selling game ranking in Singapore. As a work inherited from the classic IP, MapleStory R: Evolution is an action RPG mobile game developed with great dedication by Rastar, which highly recreates the classical scene and conveys the gaming experience of Fun New Adventure, No Limit to Play. MapleStory R: Evolution emphasizes localized development and operation. It invited spokespersons in Singapore, Malaysia and Thailand, combined with the localized theme song + level up for fun for promotion. As a famous and popular PC game IP, Adventure Island possesses a massive amount of fans globally. Rastar Games has obtained the original license from the IP owner, Korean NEXON, and has successively launched its self-developed Adventure Island IP series in Hong Kong, Macao, Taiwan and Southeast Asia, achieving satisfactory performance. Among these products, MapleStory R , independently developed by Rastar, was officially launched on all platforms in Hong Kong, Macao and Taiwan in September 2021, and was ranked 13th on the Sensor Tower Store Intelligence Platforms Overseas Growth Ranking of Chinas Mobile Games in October of the same year. Rastar has a rich IP reserve, including theme IPs with Chinese cultural characteristics, as well as international IPs that are popular in PC games, and has been implementing product development plans based on the relevant high-quality IPs. Moreover, Rastar has actively arranged the overseas distribution and operation of mobile games in recent years. By combining local languages, cultures and player preferences to achieve highly localized development and operation of game products, Rastar is committed to providing high-quality content services and in-depth entertainment experiences for players around the globe, and to making happiness everywhere.
2023-09-25